Usually I just use this space to mock bad cheese industry advertisements. But I actually kind of like this one.
Sure the ye olde ship may be a little misleading. But few people find containerization as aesthetic as I do. And the Keane eyes on the cow are, like Allison on the most recent ANTM, a little disconcerting. Plus she’s waving at the cheese as if they are her babies, emigrating to a better life. In the cheese business no one likes to talk about the real cow babies, especially the males.
And what’s with the one wheel in the water? Is it trying to escape? A non-believer in the American dream trying to escape back to its homeland and community? Or a non-selected Graskaas, maybe even a Vlaskaas that painted itself blue and tried to stowaway and got thrown overboard. Perhaps it’s a Graskaas that overslept and literally missed the boat? No matter what, it doesn’t see to be headed towards a pleasant fate.
Still, it’s miles away from most inter-industry cheese advertising that tends to be ugly, crass, and less subtle about discussing units and profit. The cut and paste is pretty cute and it actually serves a purpose since this is a really a note reminding me that our pre-orders for the first Dutch cheese of the year made from grazed (Spring) milk are on their way.
I can’t shake the feeling however, that our Graskaas might get stolen by pirates.