Tag Archives: cheese

Der Scharfe Maxx

Der Scharfe Maxx.  Man, I love this cheese. It’s as if the decided to put everything people love into one amazing wheel. It absolutely deserves to be my Purely Arbitrary Cheese Obsession of the Week.

It’s an Alpine-style cheese – grassy, oniony, and nutty like a well-aged Gruyere with a heavily washed rind like the really good Appenzellers. But, unlike Gruyere which uses partially skimmed milk, cream is added to the Scharfe Maxx for a richness that is shockingly satisfying and unique in this style cheese. One might think it would compare to the fattiness to a Raclette, but Scharfe Maxx is so much more complex and strong than the best Raclette, that I wouldn’t even suggest them to the same customer.

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Scharfe Maxx is part of the new, underrated, wave of Swiss cheese that has exploded since the end of Swiss Government price supports.  I’ve been trying to convince people about this for years now, but I think the best new cheeses in the world right now are coming from the United States and from Switzerland. Challerhocker, Jersey Blue, Scharfe Maxx, Hoch Ybrig, Dallenwiler, Selun, Senne Flada… All amazing in their own way.

 

When I arrived at work on Saturday, my co-workers were cutting Scharfe Maxx. I won’t lie, I could smell it from beyond the produce section. This is actually one of the few cheeses that co-workers complain about when we cut it.  One night a vegan co-worker came up to us and said, “Hey, I think there’s a dead rat in the wall.”

“No, I think it’s this cheese,” I replied.

“Uh uh, that’s a dead rat.  I’d know that smell anywhere.” I held up a piece of rind to her nose and she looked confused, then bewildered. She walked away shaking her head muttering, “You people are sick.”

For a while that inspired a new slogan for that cheese that we used on customers when giving them samples.  “Smells like dead rat. Tastes like heaven.” *

Seriously though.  This cheese is worth seeking out.  You have probably never had another Swiss cheese like it.

*Apologies to Caroline Hostettler if you are reading this.  Sometimes retailers need to be creative.

 

 

 

Don’t Mourn the Death of “Artisan”

It seems like Mass media has finally figured out that “artisan” is an unregulated, practically meaningless term. I guess Jack in the Box, Dominos, and Tostitos have a way of really taking the romance out of a word.

Time magazine, sensing that people are actually reading about food these days, has had two short pieces on “artisan” in the last 6 months: “Wanna Help Sell a Food Product? Toss in the Word ‘Artisan’” and
The “Artisan” Hoax: Has That Word Become Meaningless?

See also 2 minutes in to this video on the Daily Show

(Hmmm, the embed is not working for some reason. Here’s a link)

I consider myself an original hater of the word “artisan.” Though I will admit to using it occasionally – usually to appease a customer who is fixated on the term – it has always rubbed me the wrong way. Yes, even when I was a board member for the California Artisan Cheese Guild it annoyed me. One of the reviews of Cheesemonger that I was most proud of cited my “picking apart” of the term “artisan” as “delicious”. I won’t repeat what I’ve already written about both the flaws of using unregulated terms and the irony of hearkening back to pre-industrial times as the good old days, but – as with anything in our economic system – words like this will always be co-opted as soon as Big Food starts losing market share.

In the natural foods world, many small companies became hugely successful creating products in opposition to the processed foods that dominate U.S. supermarkets. Now, of course, many of those companies are owned by the huge corporations* that also make that processed food. Also, increasingly the “artisan” American cheese companies that helped bring us the cheese revolution of the last twenty years are being bought by larger European companies.**

Which doesn’t mean that things are hopeless for people wanting to make hand-crafted, high quality cheese. “Artisan” is just a word and an obfuscating one at best. I’ve always thought that in many ways the microbrew, craft beer model is more applicable to cheese*** than the wine business model, and Big Beer tried to do all sorts of fake micro-brews but the small beer business is solid.****. Once people taste handcrafted, well-made, well-aged cheese, they are hard to fool with imposters.

Really, in the end, the taste speaks for itself. We don’t need words like “artisan” when we have actual quality.

*2009 chart here:OrganicT30J09
**I think this is preferable to those companies closing up shop, for the record. But, can you say a product is local if its owned by the French? For that matter, are you buying local if you shop at a chain grocery store owned in another state? I say the answer to both these questions is “no”.
***It is a shame that for obvious reasons cheese cannot — like small brewers –adopt “craft” as a term to describe itself.
****Timely article alert! I saw this after I wrote this post.

Backstock is beautiful

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One leaky Mozzarella

Can still make a big mess
one leaky mozzarella

A struggle in the mouth

Oh, Fancy Food Show… Always pretty much the same and yet always a must-attend event.

Forever cheese

Back in Ye Olde Dayes, when we were trying to build a cheese department, we roamed your aisles looking for cheese to stock our shelves. I’m still getting “VISIT OUR BOOTH!” mailings from people whose product I tasted once over a decade ago and never brought into the store. Back then a lot of folks wouldn’t even talk to us because we looked too weird or they’d never heard of our store. Now, I seldom visit a booth where I don’t already have an appointment.

That’s probably better for my stomach. No more of the freestyle grazing that means coffee on top of salsa on top of prosciutto on top of chocolate on top of “gourmet” pigs in “artisan” blankets…

I refuse to go all three days – for my own sanity – but it’s hard to do everything I need to do in two. I always skip Sunday because it’s amateur day. The show is supposed to be Trade Only but I am convinced that everyone gives their badges to their friends on Sunday because it’s crazy-packed and people tend to shovel down the samples in a non-professional kind of manner.

It’s still greasy cheese rind in my palm while I take notes but now I usually get to sit down while I do it.
cheese notes

Many of you were excited by the cheese that was described to me as a “struggle in the mouth”.* I figured out which one it was but I don’t want to say because we sell that cheese and I’ve never had one taste like that before. I think this one was, in fact, mishandled and that might make any cheese a struggle. It was crazy though. My brain kept alternating, “This is awesome. Spit it out! This is awesome. Spit it out! This is awesome. Spit it out!…”

My tasting notes are at work, but we did taste some awesome cheeses. I will write about those in the weeks to come so that I don’t misspell anyone’s name or anything. Did you go? What were your favorites? They don’t have to be cheese.

Apologies to anyone I missed at the show. We had a cooler disaster back at the store so I had to leave early on Tuesday to weigh cheese and then throw it in the compost dumpster. Yuck! Still, after a weekend of fancy-schmancy events, it does keep it real to come home reeking of bad cheese and not free wine.

*I’ve never quoted a facebook comment before but my old friend responded to that post with, “The history of all hitherto existing cheese is the history of cheese struggle: curds and whey; cheddar and swiss; blue and brie; in a word, oppressor and oppressed, stood in constant opposition to one another, carried on an uninterrupted, now hidden, now open fight, a fight that each time ended, either in a revolutionary reconstitution of cheese at large, or in the common ruin of the contending cheeses.” If I don’t record that this was my friend’s comment I will start thinking that I was that clever.

The difference between a cheese professional and a well informed cheese enthusiast

There are times of the year I associate with bad cheese. Usually it is after a holiday, when a distributor has bought too much of something perishable that didn’t sell. Buyers are alerted to these deals with flyers titled things like “Hot Sheet”, “Killer Deals”, and “Margin Builders.” This is definitely risky buying for the most part. You can make good money and still put things out cheap, but when these go bad, they go bad in a hurry.

(Not the cheese I’m talking about today, but the internet loves pictures)
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The week after Thanksgiving can be one of those weeks. So, I was quite surprised when I had a week of bad cheese, and none of it from those kinds of sales. I don’t want to go into detail here (sorry), partially because I am still negotiating credit on some of this stuff. But instead of a ““Gordon’s purely arbitrary cheese obsession of the week” entry, I was inundated with cheese that made my tongue hurt.

The first thing that was killer was about 200lbs of cheese that a distributor ordered and then – because of their own corporate machinations – sat on for two months without attempting to sell. The cheesemaker asked me, as a favor, if I would take it all and sell anything I could at whatever price I could. I was excited because I love this person’s cheese, and I figured anything salvageable could be amazing. Sadly, not of it was.

When I think of awful blue cheeses I think of bad Spanish Cabrales. Not good Cabrales, mind you. I love that. But when Cabrales gets too old it turns dark, even nearly black at times. The paste gets as hard and shardy as shale and it is too intense to even swallow. And of course I’ve tasted this. The difference between a cheese professional and a well informed cheese enthusiast is this: I have tasted almost every cheese at its best and at its worst. This salvage blue: probably the worst blue I’ve ever tasted.

Partly that’s because it started out strong but nice. When I first put it in my mouth I was thinking about calling the maker, encouraging them to age their cheese longer, even special ordering extra aged wheels and selling them as something like, I don’t know, Gordonzola Extra-Aged, Select Reserve Aged for Extra Time. The cheese trap was sprung. A moment after this fleeting thought, the cheese turned on me. What was strong became bitter. What was fruity became excess fermentation. What was butterfat became rancid. This was up their with bad Cabrales in intensity. This was a cheese I couldn’t spit out fast enough.

Unfortunately, that wasn’t the only bad cheese of the day. Another cheese, one of my favorites actually, came in like it was trying to trick us. Out of 24 wheels, only 3 were sellable. The three that were sellable were awesome and, unfortunately the one we tasted upon arrival was one of the few good ones so it wasn’t until we sold a few that we realized that there was something very, very wrong. Unlike the good examples, which were complex, rich, earthy, and awesome, the bad ones were diaper-smelly, bitter, cloying and intense.

This cheese – a department favorite – cast a pall over the rest of the day. We almost cried at the disappointment of its badness. This is a cheese that we all love to recommend when we have it. Its great potential turned to evil was a metaphor we didn’t want – or have time — to contemplate on the retail floor.

Hit of the Holiday

I served a lot of great cheeses for Thanksgiving, but this was the hit of the holiday. Bellwether Farms Whole Milk Ricotta topped with Friend in Cheeses Pinot Cherries:
ricotta and cherries

It was milky. It was sweet. It was boozy. It was awesome.

I was going to wait until our x-mas party to try this, but after Lenny from Bellwether came to the store and did a demo, I decided I couldn’t wait any longer. Thanks again Lenny!

On the radio

Hey, I was on the radio.

It was a pretty short interview — I spent more time on hold listen to morons on another show talk about how Obama is a communist than actually talking – but it was fun.

It was on “An Organic Conversation” and you can check it out here:

http://www.podbean.com/podcast-directory-download?eid=4415264″>Podcast

http://www.anorganicconversation.com/2175/milk/”>Stream from website

I’m on my soapbox

Check out my piece here on Zester Daily. It includes all my pet peeves and also highlights the struggle of Bleating Heart Cheese Company to keep calling one of their cheeses “Sonoma Toma” in the face of a cease and desist letter from a company that no longer makes cheese in Sonoma County. Feel free to link or share this article because I think this issue is one that should be discussed by cheese lovers everywhere.

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The Zester folks are also having a Culture Magazine and cheese knife giveaway so check that out too if you want.

Also, I just realized I never linked this here. I got asked by the SF Weekly about my thoughts on that NY Times affinage article. I had been working for ten hours and had my coat on to leave, but it turned out ok.

My new motto is “Meh!”. (Though I am fond of being called the “Barbara Mandrell of the cheese counter”)

Co-op Conference Keynote (Yes, people were clothed)

When I started working on my book in earnest, I had to focus. I resigned my position on the BOD of NoBAWC, encouraged other folks to run for the planning board of the regional and national co-op conferences, and helped recruit other folks to travel for out of town co-op events. Basically, I stopped doing pretty much all outside-the-store work to help the worker co-op movement.

So, to reward me for this, after my book came out they asked me to do a keynote address at the Western Worker Co-op Conference this year.

Now, to be clear, this keynote address is unpaid and, as opposed to regular book events which usually cost me half a day’s pay minus royalties on any books sold, (to be paid approximately nine months later) this event is in rural Oregon and cost me three days pay minus books sold. Of course I said yes. Heck, I figured I owed everyone.

Because of scheduling issues, the conference had a keynote on Monday night and on Tuesday morning. Rosalinda Guillen of Community to Community Development started things off on Monday night with a powerful talk about the realities of the lives of farmworkers, their extremely early death rates, and the possibilities of making connections between urban co-ops and the people who do the hardest work in the process of creating food. She has been helping to organize farmworker co-ops in Washington State.

It was then that I realized what my role in the conference was. It was my job to lower the bar. I started my keynote with something like, “We heard a powerful talk by Rosalinda Guillen last night. She talked of a lifetime of organizing to keep farmers from dying early deaths and showed pictures of children working in the fields. But hey, I wrote a book about cheese. Look at me!” People could move on to their workshops a little less intimidated after I was done.

Because this wasn’t a cheese conference or a bookstore crowd, I realized a few days before the conference that I needed to write a whole new talk for this event. I focused on co-opy things: that in the editing process, the most red-lined thing in my original manuscript was changing all the “we”s to “I”s; the irony of being on the cover of my book after working for 15 years to collectively build our cheese department to be one of the best in the country; the way the my co-op help me build the knowledge that I needed to have to write this book as well as being encouraging to me fulfilling an outside-of-work goal. Indeed, I do think that co-ops, being democratic entities, are uniquely placed to support both people’s workplace development, and their goals outside of the workplace. It’s one of the reasons I’ve worked at one for 17 and a half years.

Hey, look. An artist and co-oper named Eris Weaver did this awesome graphic recording of my talk:

co-op keynote

I didn’t talk about cheese very much at all (though three other co-op cheese buyers and one ex-member of the Red Star Cheese Collective were in attendance) but people seemed happy. After my keynote I went down to the river and collapsed in exhaustion, only moving in the next couple of hours to turn pages in my book and swat away horseflies. That was pretty awesome.