What can I say that would be new and exciting about the Fancy Food Show? I have probably written pretty much the same entry about it every year for a decade. The best bits (that I am willing to publish) are already in my book. One can only write about desperation capitalism, food safety no-nos, the hip-marketing of peasants, and vanity projects of the rich and famous so many times, eh?
I know, I know. There is more to it than that. There is cheese, which skirts these issues more delicately than many other food products. And it is, one assumes, why you are reading this post anyway.
I like the show because it brings in cheese friends from out of town. I like it because it’s one of two big chances a year for me to talk to cheesemakers from around the country and the world. I like it because the Cheese School Master Classes are pretty awesome. I like it because every couple of years I taste something amazing that rocks my cheese world.*
I don’t like it because… trade show. If you’ve been to one, you know what I mean. I do feel for all the folks who had to set up the show on Saturday and work through their weekends. I’m still exhausted from the food holidays myself. Glad I don’t need to do any behind the scenes work.
But that’s where I was for the greater part of last week… in the Moscone Center with the Fancy Food, the unfancy food, and all the food people. Tasted some great cheese and saw some awesome folks. Now that I can catch a breath, I’ll be writing it up this week.
*BTW, great news about the 2014 ACS conference location. The conference chair told me to spread the word but the ACS people said, “Wait until the contracts are signed” so I will keep it to myself for now. (It’s not SF)