Sonoma Harvest Fair

In the craziness of last year, I just realized that I never wrote about judging for the Sonoma County Harvest Fair. Despite the fact that Sonoma County is a dairy hub, thanks to Sheana Davis this was the first year in a long time that they included a cheese category in their yearly, local awards.

They have an interesting way of judging at the Sonoma Harvest Fair. Since I put off writing this entry for 4 months, I now can’t remember what is was called… Swedish judging? Scandinavian judging? It’s called Danish Judging and it’s the staple of 4-H contests. Thanks Sarah Shevett!* Anyways, the judges sample the cheese — then before talking to each other — provisionally rank the cheese gold, silver, Bronze or no award. If there is disagreement, you take a couple of minutes to re-taste and try to convince the other judges to raise or lower their scores. Finally, judges give their final rank. With three judges, two votes out of three carried the award. In the case where all three judges award gold, the cheese gets awarded ”Double Gold”. From there we chose the best of show.

Here we are:
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I was skeptical of this method because I had never used it before. At most cheese contests, a point system for different attributes is used, judges are not encouraged to lobby each other, and the total points carry the award. First, second, and third are usually limited to three cheeses (except in the case of ties).

By the end though, I kind of liked this system. Generally we agreed right off the bat and only once did we have a gold/silver/bronze split. Of course, we did have over 50 years of professional cheese experience among the three judges.

Amusingly enough, the Best in Show is a cheese that is no longer available. It is the Petaluma Creamery Dry Goat Jack with Peppercorns

dry goat jack with pppercorns

We actually carried this cheese for a couple of years, but I guess they lost their goat milk supply and this, including the winner, was cheese made awhile back and aged a long time.

I screwed up my picture of one of the runners up, Cameo, a soft-ripened goat cheese from Redwood Hill Farm, but I’ve written about it previously. I will just substitute the video by Cameo instead because I really can’t listen to this song enough:

The other runner up was from the Valley Ford Cheese Company for their Highway One.
Highway 1

Highway One is a very nice Fontina-style cheese from a farmstead family dairy that is only getting better and better.

Of course, I am really excited for my next judging gig. Yep, I am judging Mac and Cheese for SF Food Wars in a couple of weeks. This event sold out in about thirty seconds. I am not exaggerating.

*Anybody know? Help me out here, my googling didn’t yield any results.

Discrimination

“I would like to file a complaint. I’m being discriminated against.”

As an urban grocery store worker — unless you work in one of those neighborhoods so fancy they might as well have gates — you develop a tough skin. Now, I’ve written about retail workers as the new social service agents before, and to me this adds to that point. For our own protection, we have to sniff out the bullshitters right away.

At a co-op conference years ago, we once dismayed some fellow cooperators by our attitude. During a presentation, a co-op grocery worker from a small college town started crying while re-telling a story about a crazy customer who asked them (repeatedly and somewhat threateningly), “Do you have to be a lesbian to shop here?”

The Rainbow workers in attendance started laughing. She tried to turn the tables, asking, “What would you have done?”

The response, pretty much in unison, “Kick him the fuck out of the store!”

Because – in this day and age of underfunded safety nets and general despair – that kind of random abuse is a common occurrence at places, especially where odd-looking people are not kicked out right away. We are a store that is a beacon for the odd, so we get more than our fair share. Our freak flag still flies even if a lot more classes of people want natural foods than did in 1975.

Abusive customers are common enough that over a decade ago we voted to give the power, on a shift basis, to one worker in the store at all times. A permanent ban needs to go to an elected committee, but our Front End Coordinator has the power to kick someone out for the day: immediately and with no appeal.

True, this is partly because it’s really awkward to try and hold a vote on such things while trying to run a store. Someone always used to pipe in with, “She’s just off her meds,” or “He’s a Nam vet, you have to cut him some slack.” But it was a common enough problem, that we had to give someone what is – for us – almost unheard of power.

So anyways, I was still putting on my apron last Saturday. I had just walked in the door and the counter was crazy. Right away I saw trouble. Now, being a drug addict and a shopper at our store is, generally speaking, just fine. Some people can manage these things and lord knows many habitual drug users could use vitamin supplements and fresh food. But when someone gets right up in your face, has little bleeding wounds from over-scratching, is holding half eaten food, and is being followed by two of your co-workers (one of whom is the aforementioned Front End Coordinator), the benefit of the doubt is not with them.

“I would like to file a complaint. I’m being discriminated against.”

Let’s also note, for the record, that this is a white woman being pursued by my co-workers who are Black and Latina. “Well then, maybe you better leave,” I said. Flustered and twitchy she hurried away without another word.

A minute later, when I thought of it, I wished I had added, “Being a junkie thief is not a protected class!” I will try and remember to use that next time.

Later I found out she had a novel way of drawing our collective ire. Instead of just eating out of the bulk bins or off the produce shelves like a normal junkie, she was actually taking food out of other people’s carts and eating it!

It’s true, we do discriminate against that.

2010 Wrap up: 5. Questions for 2011 and beyond

Because the cheese era is changing (see last entry), we are at a crossroads. The 70s and 80s cheese folks – as a whole – have a great deal of credibility and honesty associated with their work and that has reflected well on all of us working in the business today. What will happen next is unclear.

There are a lot of issues with credibility on the table right now. Companies that never thought they’d be secure have expanded beyond their wildest dreams. Despite the fact that the word “artisan” has no real definition, as a cheesemonger I can assure people reading that consumers have a lot of trust in the concept of “artisan cheese”. The loose definitions (like “artisan”) used by many small producers, however, leave these vulnerable to cynical marketing and manipulation by other, larger forces.

“Artisan cheese” is often being sold right now as if it’s an offering from the one person to another. Farmers markets — even when the person selling the cheese may never have even touched a ruminant– promote this idea whether they intend to or not. But as companies get bigger, get sold to outside interests, or start buying supplies from outside the region, the credibility earned with such hard work over the years is endangered.

Let me say briefly (since this issue has already popped up in discussions about this “2010 Wrap Up” series) that I have no issue with any company using frozen curd (for goats) or frozen milk (for sheep). I do have an issue with the marketing of a product as local when the ingredients are not (at least almost entirely) local. I think this is a huge issue for the future if customers start feeling lied to by cheese companies, especially when they buy them at a farmers market under the illusion that they are supporting a local business.

Certainly this issue only affects a subset of cheese eaters, obviously almost no customer in California cares if a Vermont cheese is using Midwest curd (as a “buy local” issue), but they do care if a company is advertising their “terroir” but are not entirely of that region.

(I use this picture to illustrate my point. I drove hundreds of miles out of my way to see the “World’s Largest Cheese”. When I found out it was a replica of the box the World’s Largest Cheese was shipped in, I distrusted Wisconsin cheesemakers for years)
cheese replica

This is kind of my hobby horse I guess… I like definitions, even if I do not necessarily feel qualified to make them. Farmers often get itchy when people start talking about certification programs, but very soon, as consumers get more educated, more questions will be asked. And not just about regionality, I just chose that because it’s an issue bubbling up all over the cheese world right now.

If a cheese is made with curd or milk from hundreds of miles away, is it local to anywhere? What percentage of non-local curd or milk makes it alocal?*

Can someone call a cheese’s ruminant “grass-fed” if they just let her graze occasionally? Or does it have to be part of an agricultural system that eschews grain-based feed?

Can dairies continue to be called “farmstead” if they have too many cows to name or if cheesemaking is not their primary form of business?

If Jack in the Box describes their fast food bread as “artisan” can the word really continue to have any meaning at all?

What is “small production”?… Could this cheese be considered “Domestic Fair Trade”?… Do the marketing images of a cheese company correspond to the look of the actual farm and the people doing most of the actual labor?…

So many questions…

I have my own answers to a lot of these, obviously. And cheese people are already working on defining some of these as well, but I think — moving forward — these are some things that need to be thought about in the coming years. Of course, these questions have their roots in the problem of success. The craft cheese business is more popular than ever as is the sophistication level of its customers. Not dealing honestly with many of these questions poses a real danger to the next era of the new American cheese.

(When I went to see “The World’s Largest Holstein Cow”**, on the other hand, the truth in advertising made me a happy boy.)
salemsueandme

*”alocal”. I just made that word up, but I like it. Without locality. As in, “You can’t talk about that cheese’s terroir because it’s alocal”
**Such specificity! Not the “Largest Jersey Cow”! Not the “Largest Guernsey Cow”! Nope, the “Largest Holstein”.

2010 Wrap Up: 4. One era ending, another one beginning.

2010 saw the death of two important cheese people who I knew: Jim Boyce, who reenergized Marin French Cheese, the oldest continually operating cheese plant in the country and Kathy Obringer who was making great cheese at Ancient Heritage Dairy in Oregon. Though both these folks died before their time, it’s a sad fact that many of the folks who started the reinvigoration of small cheese production in this country are aging.

Cheesemaking is a vocation for the patient. Many of the folks who began reigniting this tradition of started their work in the ‘70s or early ‘80s. That means they’ve been at it for 30 years or so. A number of them, especially the goat folks, were back-to-landers who do not have children who wish to carry on their cheese legacy. What’s going to happen?

What will happen in the future is an open question. Some, like Sally Jackson will sell their animals and equipment and retire. Some, like the Gingriches of Uplands Cheese passed on the cheesemaking mantle to a younger generation. Others, like Mary Keehn of Cypress Grove will keep their legacy – and rural jobs – alive by selling their companies. That these companies may get sold to companies not rooted in the local area may change the nature of the new American cheese business.

When one looks at the pictures of the first years of the American Cheese Society conferences it’s clear that those folks were in it for the passion, obsession, love of the animals or completely by accident. There were no flighty sales reps in those pictures, no one in suits (except for possibly a European guest or dairy science professor here and there). The ACS was an organization of mutual aid in large part. The only people crazy enough to try to make small production cheese had to stick together.

Those days are long gone, as days tend to be, but a lot of the original folk are still around right now. You can still meet them at conferences and bask in the oral tradition of craft cheesemaking history around the bar! However, the way the math works out, we are looking at the last remaining years of this generation actively working in the business. I have my worries about the future,* but either way this era of the cheese world is ending and a new one beginning.

I just want to take this opportunity to say thanks to all the original cheese visionaries in this country. You’ve changed our agricultural world.

mansfield cheeese

*I am a worrier by nature. That’s why my girlfriend insisted we get a terrier because we’d be so well suited for each other.

**ha. My auto correct changed a typo in the title from “another beginning” to “nothing beginning” . I wasn’t trying to be so negative! I corrected it above.

2010 Wrap Up Part 3: Recalls

Food borne pathogens in cheese have always been a worry, especially for raw milk cheesemakers and consumers. Cheese is safer than most foods — in general — however, 2010 was a banner year for recalls.

2009 actually had some of the biggest food problems in recent memory, mostly with produce and meat contaminated with salmonella, listeria, and/or ecoli. This helped lead to the Food Safety Modernization Act of 2010 and, seemingly, a future of increased concentration on monitoring certain segments of the food system by the FDA.

This year some of the big names in the world of raw milk cheese have been associated with food borne pathogens. We have sold cheese from three of the four dairies currently affected by FDA-encouraged recalls, so it hits close to home. The “telling the story” of the cheesemaker that people love to promote sometimes leaves little room for critical analysis, and distance often precludes realistic assessment of a dairy’s HACCP program.

The issues for retailers and consumers are pretty clear here… we don’t want to sell or eat anything that can make people sick or dead. Yet, one minute we can hear about a producer with “traditional”, “artisan” methods and applaud the commitment to real food, the next minute recoil in fear and anger at the lack of modern food safety guarantees.

In fact, I often find myself in a bind when talking to customers about cheeses I don’t carry. One cheese company I stopped carrying because the cheesemaker was drunk – and not just a little bit – every time I saw him. There were some issues with some cheeses as well – nothing serious – but I dropped them because I was afraid something really bad could happen. However, I am not going to say to a customer, “I don’t carry XXXXX cheese because the cheesemaker is a drunk and I have food safety worries because he’s making raw milk cheese.”* ** I dropped another cheese for awhile after visiting the farm and being appalled at their food handling practices.

On the other side of customer concerns, I got into a huge fight*** with a customer because we weren’t carrying a cheese that had just recently been recalled (a new un-recalled batch was out but I was waiting for some questions to be answered before giving it back its shelf space). In their eyes I was giving in to the “Big Ag conspiracy against small farmers” by giving credence to the FDA.

“No,” I said, “I’m just trying to not kill people here.”

(Here I am composting bad bocconcini. This is the closest thing I have to a graphic for recalled cheese)
bad bocc

The problem with recalls, from a small producer point of view, are numerous. Is enforcement fair? Are easier targets chosen for publicity purposes or biases against certain kinds of production (like raw milk)? If your cheese does get recalled, how do you get your reputation back? Can your company/farm withstand the financial hit of destroying inventory and having no income? Can you ever get insurance again?

Because there is something to a “Big Ag conspiracy against small farmers”. They are easier targets with less resources with which to fight back. I firmly believe that the USDA confiscated and murdered the Faillace family sheep for no good reason other than they needed a press release to show that they were handling the “mad cow” issue. I believe that something was very odd with the process when a different cheese company went out of business a few years ago partially do to a recall for a food borne pathogen that could never be found in their facility or in any of their cheeses, save one bad test of one wheel that had left their premises.

However, most FDA inspectors I have met – in cheese-friendly settings to be sure – did not strike me as jack-booted thugs of Big Dairy, or a test from a vengeful God, but as quiet, science-oriented guys trying to keep people from getting sick. The problem is that one recall can kill a family business, and one non-recall can kill many consumers, so the stakes and emotions run very high.

I have a number of questions about the current recalls including, in at least one case, whether the cheesemaker was actually responsible or whether it was post-production contamination by another party. I will say though, that when I read the documentation behind a different recall, the things cited would, if true, get someone fired at our workplace.**** That’s pretty damning especially for a producer of a higher risk food like young, raw milk cheese. Other parts of the citation are less convincing, including the age-old cheesemaker vs. inspector battle over shelving in the aging room.

And perhaps part of the issue is the publicity and panic around recalls. In the interest of safety, ceasing sales from a relatively high risk food can make sense from a public safety point of view, but it is hard for a small dairy to lose that stigma even if they were not directly implicated, and extremely hard to make back the money in lost sales and higher insurance. Of the three companies currently dealing with these issues (that I deal with) one already decided to go out of business (Sally Jackson), one is in full-compliance mode, and the other is in fighting back mode. None are currently selling cheese as far as I know. Will folks buy their cheese again when they do? I know a lot of folks whose cheese we sell that went through recalls that no one remembers now, but most were much bigger operations.

2010 was the year of the raw milk cheese recall on the West Coast. Whether this will increase and spread throughout the US in 2011 is open to question but I hope that cheesemakers, especially raw milk cheesemakers, are reevaluating their HACCP plans and thinking how they can be even safer. More scrutiny is surely ahead.

*I said something vague about quality control
**I would have had similar worries about pasteurized cheese, but that made it scarier to me.
***With actual screaming and yelling! I felt like I should be working in NYC for a second
****Which is not an easy workplace to get fired from. Though actually, we’d probably just take away their cheese shifts and let them not wash their hands when receiving pallets of packaged grocery.

2010 wrap up part 2. Oregon Cheese

The emergence of Oregon cheese For years – at least to those of us outside the state — Oregon cheese was synonymous with Tillamook Cheddar. In terms of cheese states, the big three people tend to think of are California, Wisconsin, and Vermont. I would say that this year has made it obvious that people should start thinking of adding Oregon to that list – especially when considering blue cheese and goat cheese. I don’t think any state except California is making the variety and quality of goat cheese made in Oregon.

First off, the Rogue Creamery makes some of the best blue cheese in the country. The Seasonal Rogue River Blue may be my favorite American cheese, but the Crater Lake, Caveman, and Echo Mountain are on the next tier of amazing. Rogue has gotten a lot of attention among cheese folks in recent years, but they are just the tip of the iceberg that the rest of the country hasn’t discovered about the Pacific Northwest cheese community.

IMG_2594

River’s Edge Chevre (no connection to the Crispin Glover/Dennis Hopper movie classic) is making incredible ripened goat cheese and one of the few smoked cheeses – “Up In Smoke” (no connection to the Cheech and Chong movie classic) that I heartedly recommend. Tumalo Farms makes amazing caramel-like aged goat cheeses; Pholia Farm is an amazing off-the-grid cheese company using Nigerian Dwarf goat milk.* Juniper Grove creates great goat tommes. It seems like every time I go to Oregon I find new cheese, this year La Mariposa and Briar Rose impressed me.

When I visited the Pacific Northwest on my book tour, I was actually amazed that they were even more locavore-centric than the Bay Area. Some members of the audience even seemed a little put out that not only did I bring California cheeses to sample, but some from Wisconsin! While I have my criticisms of the locavore idea, I do understand that in their region, you can get many of your needs met locally and be happy with the choices.

(BTW, I was going to make this “Pacific Northwest” instead of “Oregon”, but since two of my favorite Washington State producers have shut down recently due to FDA/food borne pathogen issues, (see entry later this week) I figured I’d just play it safe and leave it at Oregon.

*I should take this opportunity to again plug Gianaclis Caldwell’s Farmstead Creamery Advisor if you are thinking of starting your own dairy project!

2010 wrap up: 1. The continued emergence of American-made cheese

There are five more days in 2010 and I will be giving you five end-of-the-year posts. Starting today I will be posting the five trends I’m seeing in the cheese world right now. Just my opinion and all that, but I feel pretty strongly that these are the big issues right now.

The continued emergence of US-made cheese When I started as a cheese buyer more than 16 years ago, the idea that US-made cheese would ever challenge the European classics was laughable. Sure, some fanatics would always buy local, but it would be a sacrifice of taste for politics.

That’s simply not true anymore.

For example – and I say this knowing that it is practically cheese-sacrilege — the best regularly-available-in-the-Bay-Area ripened goat milk cheese is Bonne Bouche from Vermont. Most long-time cheese shoppers still resist this idea – looking for the (pasteurized French export versions of) Valencay, Selles sur Cher, Chevre D’or, Lingot – but side by side, Bonne Bouche does not only equal those export versions, it surpasses them for complex, tangy goat taste. I know most of you reading won’t believe me. Try it for yourself and get back to me

bonne buche

But that’s not the only place where US cheeses are encroaching on the considered-unassailable Euro- cheeses. Pleasant Ridge Reserve, Ascutney Mountain and Spring Brook Tarentaise are up there with Comte and Gruyere, Mountina and Edelweiss up there with Emmenthal, Marieke Gouda with the best Dutch aged Goudas, Winnimere with Forsterkase, and –though this is premature to say – Rush Creek Reserve may even someday challenge the Vacherin Mont D’or.

Even though many of these cheeses were being made five or ten years ago, they are only now getting to the point – in terms of consistency and depth of flavor –where this is true. Cheesemaking is not for the short-term planner.

Additionally, a number of American originals are becoming staples in their own right. Cowgirl Creamery Red Hawk, the seasonal Rogue River Blue, the Dunbarton Blue (like a Montgomery Cheddar with a cracked moldy rind!) and the Vella Golden Bear Dry Jack are unmatched. Sure, as yet there is no American challenge to Parmigiano Reggiano, Brie de Meaux, or the best Gorgonzola Dolcelatte, but at this point challenging those cheeses just seems doubtful instead of impossible.

(I am re-emerging from my holiday cheese hole. Hi Everyone!)

Book signing at Rainbow — This Saturday 11-2

By “popular demand”* I will be signing books — and likely sampling cheese — at Rainbow from 11-2 this Saturday. I’ll be there ’til close of course, but I won’t be doing other work during the 11-2 time slot. Cheesemonger makes a great holiday gift.

book at rainbow

*one person asked me to sign their book as an x-mas present for their parent

Thanksgiving cheese

Hey there. I went into my typical pattern of internet silence around the big food holiday. Too much to do in the week before Thanksgiving, as all U.S.-grocery store workers know. You have to wonder about anyone who works in retail food who has time to blog in the days leading up to Thanksgiving.

On the “Culture Magazine” facebook, they asked, “What cheeses are you serving for Thanksgiving and I responded, “Whatever doesn’t sell!” That’s true to a point. I would have brought, for example, the Nettle Meadow Kunik if we hadn’t have run out but I wasn’t going to buy any out from under customers, at least for Thanksgiving when the cheese is not the main focus of our food table.

But I did buy the Uplands Creamery Rush Creek Reserve, a raw milk Vacherin Mont D’or-style cheese from the folks who are the only three-time winner of the American Cheese Society Best in Show (for Pleasant Ridge Reserve). True, it didn’t sell, but they didn’t arrive in the store until Wednesday at 1 PM so they were hardly neglected.

Anyways, here is artsy photo of the cheese plate from the Thanksgiving thing in our apartment:
DSC00019

Here’s the more detailed picture:
DSC00016
From top left: Cowgirl Creamery Wagon Wheel/Tumbleweed, Uplands Creamery Rush Creek Reserve, French Fromager D’affinois*, Swiss Antique Gruyere, and Croation Paski Sir** You can’t really seem ‘em but there is a huge selection of Potter’s Crackers from Wisconsin that went along with this.

I forgot to take a picture of the cheese I brought to my parents’ house but that’s ok, right? Feel free to share your Thanksgiving cheese thoughts or pictures in the comments.

*As someone once wrote, “like flystrips around dairy cows, the D’Affinois draws the casual cheese eater at parties away from the expensive stuff”
**This was a free sample that I just got so I threw it on the plate. I am breaking a long-held policy here of not mentioning cheeses that people ask me to mention, but this is a really good sheep milk cheese that we will try and carry when it becomes available. You can read about it here

Patricia Unterman likes my book

I almost didn’t want to link this because it gives me way too much credit at the expense of my cheese co-workers.* But any praise from a well-known food writer that says, “Rainbow Grocery, the worker-owned, natural foods supermarket, currently has the best cheese department in San Francisco, taking into consideration range, price and quality,” is something that should get out there. Especially from a writer who once compared shopping in our store to shopping in the Soviet Union.* 😉

*Without the work of Mariah, Jenny, Pete, Anna, Kelly, Pat, and D’louie during the transition years from the old store to the new one, no one would be talking about our cheese department and I certainly wouldn’t have had a book on cheese published.
**It’s true though, that at least one old Russian lady has fled the store when the found out it was a collective.
*** The comparison was in here, but she was actually saying how much more she liked the store at our current location