Wow, a lot of great press for the book in the last week… While I wish I had nipped the “former punk rocker” thing in the bud, it seems it is now my identity. Oh well. I have always been partial to “post-punk” as a genre anyway, I’ll just have to ease them into calling me that in the future.
Leah Garchik devoted a third of her column to my book and Rainbow today:
Your nose may have been buried in Marcel Proust, Jane Austen, James Patterson or Danielle Steel. My own has been buried in “Cheesemonger: A Life on the Wedge,” the recently published memoir of Rainbow Grocery cheese man (and former punk rocker) Gordon Edgar.
This is especially satisfying for me because I have been reading the Chron since I was old enough to read. In the new world of daily newspaper budget cuts, they have eviscerated their book section and I was afraid my hometown paper would ignore me.
Another hometown paper also gave me a nice plug:
Gordon Edgar’s memoir Cheesemonger: A Life on the Wedge is essential reading for city eaters. First, it details the goings-on at Rainbow Grocery, a place that reveals strange wonders upon every visit, from the unwashed man buying a king’s ransom in organic fruit to the frenzied crowds on the Yellow Pages coupon days (check your phone book!). Second: It’s written by a punk rock cheese expert with a don’t-bullshit-the-public ethos.
I have to say that from their food blog, to the events section the SF Weekly has been an early supporter of my blog and my book and I really appreciate it.
In addition my blog post about my first reading was picked up by the Huffington Post, I had a Q & A in the Milwaukee Sentinel-Journal, Edible San Francisco did a print review, and I got mentioned on Tablehopper and Outblush.com. Wow. I’m seriously touched by all this attention. Thanks everyone. (I appreciate all the linking, up-buzzing, tweeting, and word-of-mouth too!) Don’t tell my publisher, but I think we’ve already sold more copies than I really thought we would, book proposal promises aside.
For your convenience, I have a facebook page for my book which will update folks with reviews, plugs, and readings. I also have a few readings/events coming up that I will take this opportunity to mention. Tell your friends in Marin and Portland!
Saturday at Amnesia Bar 6:30 PM — San Francisco
Sunday at Book Passage 5 PM — Corte Madera
3/20 You can buy the book at the Oregon Cheese Festival all day — Central Point, Oregon
3/21 at Reading Frenzy 7 PM Portland, Oregon
Cheese will be served at all events*
*Thanks to the Epicurean Connection, Marin French Cheese Company, Cypress Grove Chevre, Harley Farms, Rogue Creamery, Rustic Bakery, Cheeseworks West, and the Marin Cheese Company
Gordon ("Zola") Edgar 
wicked cool, man. nice to have the great hometown press. was having fun reading through your customer reviews on amazon the other day, too.
i think the one term that bugs me that i’ve seen a few times is “former punker” connotating you punked rather than were a punk. action rather than identity.
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