Tag Archives: american cheese society

Wisconsin Day 4: I love Milwaukee

I love Milwaukee.

I have loved Milwaukee since I went to the ACS conference there. Sheana and I stayed in the Presidential Suite, put on a party, went to the Spy Bar, we saw the pre-scandal John Edwards, I got food poisoning from someone’s bad cheese the night before I had to be on a panel… Good times!

As much as I love Milwaukee, I was worried about my reading there. The only two people who I am good friends with in the whole town (besides the folks putting on the event) couldn’t come so I was resigned to it being Steve and Patty from Larry’s Market and whoever would be trapped in the store when I started reading. I was counting on the Midwestern Nice thing to obligate people to stay and watch me so as not to be rude. After all, Madison was good, but there was only one person there who wasn’t a friend, or friend-of-friend.

Instead, Milwaukee was one of the best book events I’ve done.

Good product placement or editorial comment?
garbage only

Steve and Patty did a great job of promotion and lots of local food writers came out for it. Lucy Saunders, Jeanette Hurt (and her lovely child), Pam Percy and Martin Hintz were there. I got a nice blog post from Thomas Geilfuss. Arthur Ircink from Wisconsin Foodie interviewed me about Wisconsin Cheese and taped my whole reading (Boy I hope those California cheesemakers don’t hear what I said about them!).

US Champion Cheesemaker Katie Hedrich was even spotted in the audience. Someone managed to get a grainy paparazzi-like photo of her and her brother Greg.
Katie and Greg Hedrich @Larry's

But the whole crowd was fun. They asked interesting questions and laughed at all the right places. Since I had pretty much decided this would be my last reading, I just read the funniest parts of the book. I figured they could read the more narcissistic and political bits in the privacy of their own homes.

I can’t think of a better way to end my year of self-promotion.

Wisconsin Day Three: Uplands Cheese

The amazing thing about Wisconsin Cheesemakers is that there are so many great ones close together. The morning after the Gathering of the Cheddar Makers, I headed a half hour down the road to visit Uplands Cheese. Uplands is famous for being the only company to win the American Cheese Society Competition Best of Show more than once for the same cheese. Pleasant Ridge reserve has won three times, most recently last year.

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Long time cheesemaker/owner Mike Gingrich is in the process of turning over the operation to Andy Hatch but the cheese is as good as ever. Last year Uplands introduced their second cheese: the seasonal Rush Creek, a Vacherin Mont D’or-like, bark-wrapped, oozy bit of amazing.

Here’s Andy with some aging Pleasant Ridge Reserve:
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Unrelated to cheesemaking, Andy used to live directly below the infinity room* at House on the Rock. No one seemed happy when I brought up the proximity of Uplands and HOTR. C’mon dudes, embrace your culture!** Even if they are unwilling to acknowledge the camp-terroir of their region, the Uplands folks make great cheese. The Pleasant Ridge is Alpine style, nutty and grassy, more like a well-aged Comte than a Gruyere. Like Comte, it’s dry-salted instead of brined and it’s one of this country’s best full-flavored big cheeses. Being a grass-based operation, Uplands does not make cheese year-round and they sell all the cheese they make so, while not rare, you won’t find it everywhere.

This looks like a lot, but it’s not enough to meet demand from all the cheese buyers who want it. I could move in here, for sure:
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Every batch of Pleasant Ridge has a test wheel so the Uplands folks can see how the cheese is aging. You can see the core holes on this one:
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Lastly, Uplands Cheese is farmstead, meaning that all the milk comes from their own grass-based cows. Aren’t they cute?
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*The Infinity Room really is awesome.

As is the carousel:
carousel hotr

**Though this lack of interest in the local art forms perhaps explains the crappy “monument” to Cheddar that I wrote about in the “Ruminations” section the current issue of Culture Magazine

American Cheese Society Conference: my favorite new cheeses

Finally, finally finally, Dear Readers, I have gotten around to mentioning my favorite new (to me) cheeses from the ACS conference. Blame my bad teeth. After a couple of crowns and a root canal, all I want to do is watch crappy TV instead of write anything. When I finally did get around to this, it longer than I intended so I will dole them out one at a time this week. In no particular order, here we go:

1. Prairie Breeze The not-so-nice side of me was almost upset that Prairie Breeze won best in its category and much acclaim. I had already tasted it and ordered 800 lbs planning to be first on my block and all that… Seriously though, I am happy for the father and son cheesemakers who I got to meet briefly at the conference. Basically it’s a big, sweet, sharp cheddar – that new cheddar flavor profile that everyone seems to love. I love it too. Every piece comes with a sticker that reads, “Made with milk from small family farms” — local Amish farm milk that you know is rBGH-free.

Oh look, here it is:
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ACS 2009: The panels

Sure I was helping my girlfriend move in and dealing with my tooth that needed a root canal, but it’s been hard for me to write up this year’s cheese conference, harder than in years past. In fact, think I will give up after my next post about my favorite cheeses.

Some years I have given detailed description and analysis of panels I attended and the thoughts they provoked. Unfortunately that didn’t happen this year. I mean, I went to panels*… they just didn’t provoke any thoughts.

I don’t want to call anyone out here in public – and I have great hope for next year and the future – but I am declaring a zero tolerance campaign against the panel infomercial. I think we should walk out on anyone who is there to self-promote rather than share information. It’s not like I even have to organize, people voted with their feet at every panel I attended leaving most rooms more than half empty by the end. You could tell how many people left by how cold it got. It might be a Texas 105 outside, but inside the Hilton it was chilly enough to wear my sweatshirt. I didn’t feel comfortable enough to ask anyone I was sitting with to huddle together for warmth.

A good rule… if a panelist doesn’t mention at least 1-2 things that they are currently having problems with, or at least a couple of things that threatened to derail their goals, the panelist is not there to cooperate, they are there to puff up their business. Nothing wrong with that at a consumer event I guess, but at a trade event with a history of helpfulness and honesty, this should not be tolerated. At the very least moderators should be required to ask tough questions and not just let people do their half hour, power-point prepared, Home Shopping Network spiel unchallenged.

Some will argue that it doesn’t really matter… that the educational programming is just window-dressing for the schmoozing, networking, and the publicity for “artisan” cheese anyway. But I will honestly say that I have learned a lot in the decade that I have been going to the conferences and it would make me sad to write off the panels. And honestly, it makes it much harder to justify my workplace paying for my attendance.

Next year is in Seattle, one of my favorite cities, and my book will be out by then so I will definitely attend. After that… we’ll see.

*clearly I couldn’t go to every panel even if I wanted to so this isn’t a blanket dismissal of everything at the conference. I heard some panelists stood out in their expertise and honesty** even as a lot of other folks confirmed my feelings that other panelists were boring self-promoters.

**I was going to list the folks that people mentioned in these parentheses, but I think I won’t. I will inevitably forget someone. I’m already regretting trying to list everyone in the acknowledgement section of my book. Oh well. Too late now. Sorry in advance if I missed you.

ACS 2009 – Judging

The purest thing about the American Cheese Society conference is the cheese judging. The rest of the conference may have some great moments, some educational presentations, lots of time for the schmoozy-schmooze, and many opportunities to take incriminating photos at the hotel bar, but it’s all a little downhill after spending two solid days doing little else that touching, tasting, and evaluating cheeses made in the Americas.

Here’s my aesthetic judging table still life:
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I’m sure that some folks who don’t win may not agree with me about the judging. That’s ok. What people need to remember is that this (or any) judging is not about evaluating the best cheese that a customer takes home for a party or eats on a cheese plate. No, the competition and judging is about which cheese in the room is best on those days we try them.

I won’t name names — all the retailers reading probably already know –- but some (not many, but some) ACS winners have been shocking because none of us have ever tasted those cheeses the way they tasted at the competition. Certainly we never got to taste them that way after the awards are given because demand is so high that if anything, they are rushed to stores with less aging or in greater numbers than before. Still, I’m sure that all those cheeses deserved to win based on what the judges had to work with.

(BTW, That is not true of this year’s winner which I have long thought is one of the country’s best 2 or 3 cheeses. But I’ll give them a separate post. They deserve it.)

The judging at the ACS works like this: a technical judge, usually a dairy scientist or professional cheese grader, is paired with an aesthetic judge, a cheese professional of some sort, but without a science background. The technical judge is the bad cop, starting with 50 points and subtracting for defects. The aesthetic judge is the good cop, starting at zero and awarding points for attributes up to 50. The two scores are combined for a total score. The top score (if it’s over 90 points) wins the subcategory and is eligible for Best of Show. This year there were over 1300 entries and 88 first place winners.

Here are some judges in action, not posing! In fact, Emiliano (of Liberty Heights Fresh in Salt Lake City, Utah) looked like he was gonna kick my ass when the picture-taking startled him.
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Over two days I judged exactly 100 cheeses before the Best of Show decision. I have to say that overall the quality was higher than when I judged a couple of years ago. I only spat-for-my-life a couple of times! Amusingly enough, the worst cheese I got was one that I regularly carry. It has a distinctive wrapper that I recognized even if the cheese company and name were removed. (The technical judges never know these things.) Cheesemakers are not allowed to plug their cheeses to try them before sending in so the poor guy didn’t know he sent us one that something horrible had happened to… it had been sitting in its own whey like a neglected child sitting in a soiled diaper. It had an inch of discoloration all around but even the good-looking bit was bitter and rancid. The technical judge said it had “whey taint” which sounds a lot dirtier than it really is.

When the first place winners are figured out we return to the room –as individuals, not teams — to try all of them, deciding on our top three which are them awarded points weighted by our individual rankings. They were – as much as possible – arranged in rows from mild to strong, but there is no way to taste 88 different dairy products in a row without breaking for a palette cleanse. I don’t even know how much time it took from when they let us loose on the cheese until the scores were announced… but it was at least an hour.

They looked like this, labeled only by category and secret code #:
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I did a once through and narrowed it down to about 8 cheeses. I was pretty sure about my #1 from the beginning, and #2 shortly thereafter, but I considered all the others for my #3. I slowly eliminated them until I had 4 left. I agonized over my 3rd place vote, I gotta tell ya. I tasted the last two cheeses against each other and went with the sheep one. I love sweet, salty cheeses. It’s kind of a weakness.

Anyways, I sat around for awhile while others finished and the votes were tallied. I ate a lot of fruit during this time. While I am confidant in my ability to pick cheese for sale in our store, for our customers, I have to admit that I wondered whether I would be the only one voting for the cheeses I voted for. I had no way of knowing what anyone else was considering. Judges were — almost 100% — obeying the spirit of the competition not to discuss any of this with each other. Would I find out that I had odd cheese fetishes or an outlying palate?

I have to admit I was shocked when the winners were announced. A tie was announced for third place. It was the two cheeses that I agonized over for my third vote. 2nd place? My vote for 2nd. 1st place? My vote for 1st. I immediately went out to buy a lottery ticket. Surprisingly, I didn’t win. I guess I only had the luck of the cheeses.

Back from Texas

It’ll be a few days before I can make a real update. I told you I was no liveblogger.

However, tomorrow I get to drive down the coast and give Dee Harley her first and second place ribbons from this year’s competition. Hopefully Duarte’s Tavern won’t be too busy for lunch. Ollalieberry pie and artichoke soup makes a great meal.