Hey, anyone up in Sac? In town early for the cheese conference? I’m doing a cheese event at the co-op. Tickets include a $5 coupon that could be used on buying a book. Just saying…
Also, I somehow — in all the craziness of that week — forgot to post this summation of the FDA’s ruling, un-ruling, and clarification about the use of wood boards in cheese aging. Look Mom and Dad, I got quoted in the New York Times.
And check out the FDA’s apology here.
I love Milwaukee.
I have loved Milwaukee since I went to the ACS conference there. Sheana and I stayed in the Presidential Suite, put on a party, went to the Spy Bar, we saw the pre-scandal John Edwards, I got food poisoning from someone’s bad cheese the night before I had to be on a panel… Good times!
As much as I love Milwaukee, I was worried about my reading there. The only two people who I am good friends with in the whole town (besides the folks putting on the event) couldn’t come so I was resigned to it being Steve and Patty from Larry’s Market and whoever would be trapped in the store when I started reading. I was counting on the Midwestern Nice thing to obligate people to stay and watch me so as not to be rude. After all, Madison was good, but there was only one person there who wasn’t a friend, or friend-of-friend.
Instead, Milwaukee was one of the best book events I’ve done.
Good product placement or editorial comment?
Steve and Patty did a great job of promotion and lots of local food writers came out for it. Lucy Saunders, Jeanette Hurt (and her lovely child), Pam Percy and Martin Hintz were there. I got a nice blog post from Thomas Geilfuss. Arthur Ircink from Wisconsin Foodie interviewed me about Wisconsin Cheese and taped my whole reading (Boy I hope those California cheesemakers don’t hear what I said about them!).
US Champion Cheesemaker Katie Hedrich was even spotted in the audience. Someone managed to get a grainy paparazzi-like photo of her and her brother Greg.
But the whole crowd was fun. They asked interesting questions and laughed at all the right places. Since I had pretty much decided this would be my last reading, I just read the funniest parts of the book. I figured they could read the more narcissistic and political bits in the privacy of their own homes.
I can’t think of a better way to end my year of self-promotion.
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Tagged american cheese society, book reading, cheese, cheese events, cheesemonger, evalon cheese, larry's market, milwaukee, wisconsin, wisconsin 2011, wisconsin cheese, wisconsin foodie